Get ready to reel in some fun with this Magnetic Fishing Game toy! This exciting and interactive toy is perfect for young children keen to develop new physical abilities. With its colorful felt fish and magnetic fishing pole, kids will be entertained for hours, while also developing important skills such as hand-eye coordination, fine motor sk...

Learning the alphabet is a big task for kids, there are a lot of shapes and sounds to remember. So we came up with this fun new way for teaching kids the alphabet, using deconstructed alphabet parts! Instead of having to rely on memory, children can use this set of parts to form each letters shape, both capital and lower case letters. Its lik...

True confession.. becoming a new mom and being a serious type A personality has its challenges. In those early days I felt an intense desire to do everything I could to help my new daughter succeed in life (yep.. very type a!), but I quickly became overwhelmed by all of the early childhood development information out there.  Can you relate mam...

Spring is one of my favourite times of year, everything from plants to kids, seem to blossom.   So we are celebrating that thriving spring spirit with a   SPRING SALE! Get 20% off your entire order, this weekend only! Ends Midnight Sunday May 1st, 2022 Use Promo Code:   BLOOM22 or click here to pre-load the discount into your cart. Dis...

To celebrate Earth Day this year we’re taking a moment to share with you Four concrete things that we’re doing to make our business more eco-friendly; from smart manufacturing that reduces waste, to packaging thats kinder to the planet.  We’re choosing to do things better, and, by choosing to support small businesses like ours, you can feel good...

Your kids will be so obsessed with these Easter gifts they wont even realize that these are actually educational toys! Checkout our favourite ideas for Easter basket stuffers and unique Easter gifts for boys and girls! . Like these personalised Felt Name Letters, they are a wonderful gift for toddlers because they are mess-free, durable, soft ...