True confession.. becoming a new mom and being a serious type A personality has its challenges. In those early days I felt an intense desire to do everything I could to help my new daughter succeed in life (yep.. very type a!), but I quickly became overwhelmed by all of the early childhood development information out there.  Can you relate mam...

Spring is one of my favourite times of year, everything from plants to kids, seem to blossom.   So we are celebrating that thriving spring spirit with a   SPRING SALE! Get 20% off your entire order, this weekend only! Ends Midnight Sunday May 1st, 2022 Use Promo Code:   BLOOM22 or click here to pre-load the discount into your cart. Dis...

To celebrate Earth Day this year we’re taking a moment to share with you Four concrete things that we’re doing to make our business more eco-friendly; from smart manufacturing that reduces waste, to packaging thats kinder to the planet.  We’re choosing to do things better, and, by choosing to support small businesses like ours, you can feel good...

Your kids will be so obsessed with these Easter gifts they wont even realize that these are actually educational toys! Checkout our favourite ideas for Easter basket stuffers and unique Easter gifts for boys and girls! . Like these personalised Felt Name Letters, they are a wonderful gift for toddlers because they are mess-free, durable, soft ...

Back by popular demand, for a limited time only! I am making one small batch of my much loved Toy Car Playscape just in time for Easter gift giving! I stopped making these because they are so time consuming and expensive to make, but I have had soooo many requests recently I decided to make a small batch, and its available for pre-order now, f...

Introducing our brand new Felt Board! Its a flexible hanging felt activity board for toddlers and preschoolers. Pair it with our felt alphabet letter sets or felt number sets and you've got a super fun way to teach kids how to spell and count. You can even use it as a story board to illustrate books just like kindergarten teachers do! How does...